Brandwatch, a leading social media listening and analytics company, has been acquired by Cision, a communications software provider, for $450 million. The acquisition creates a communications and marketing giant that combines Brandwatch’s social media listening capabilities with Cision’s PR and marketing tools.
The merger will allow Cision to expand its offerings to include social media listening and analytics, giving customers a more comprehensive view of their communications and marketing efforts.
Brandwatch’s technology will also enhance Cision’s ability to track and measure the effectiveness of campaigns across multiple channels.
We are thrilled to welcome Brandwatch to the Cision family,” said Kevin Akeroyd, Cision’s CEO. “Their social listening and analytics capabilities are unmatched in the industry and will greatly enhance our ability to help customers make data-driven decisions about their communications and marketing strategies.
Brandwatch’s CEO, Giles Palmer, also expressed excitement about the merger. “Joining forces with Cision will allow us to offer an even more comprehensive suite of tools to our customers,” he said. “Together, we will be able to provide a truly holistic view of a brand’s communications and marketing efforts
The acquisition will also allow Brandwatch to expand its reach and customer base, as it will now have access to Cision’s large network of customers and partners. This will enable Brandwatch to continue to grow and innovate in the social listening and analytics space.
The merger is a strategic move for Cision, as it looks to stay ahead of the competition in the ever-evolving communications and marketing landscape. The acquisition of Brandwatch will enable Cision to offer a wider range of services to its customers and solidify its position as a leader in the industry.
This acquisition is a huge step for both Cision and Brandwatch, as it allows them to expand their offerings and reach new heights in the communications and marketing industry. With the merger of these two companies, we can expect to see a lot of exciting developments and innovations in the near future.
Conclusion
In conclusion, the acquisition of Brandwatch by Cision for $450 million creates a communications and marketing giant that combines the strengths of both companies. Brandwatch’s social media listening and analytics capabilities will enhance Cision’s PR and marketing tools, giving customers a more comprehensive view of their communications and marketing efforts.
The merger will allow Cision to expand its offerings to include social media listening and analytics, and will enable Brandwatch to expand its reach and customer base. This acquisition is a strategic move for Cision to stay ahead of the competition and solidify its position as a leader in the industry. The merger of these two companies is expected to bring exciting developments and innovations in the near future.
FAQS
Q: What does Brandwatch do?
A: Brandwatch is a social media listening and analytics company that helps businesses track and measure the effectiveness of their campaigns across multiple channels.
Q: What does Cision do?
A: Cision is a communications software provider that offers PR and marketing tools to help businesses track and measure the effectiveness of their campaigns.
Q: Why did Cision acquire Brandwatch?
A: Cision acquired Brandwatch to expand its offerings to include social media listening and analytics and to enhance its ability to track and measure the effectiveness of campaigns across multiple channels.
Q: How much did Cision pay to acquire Brandwatch?
A: Cision paid $450 million to acquire Brandwatch.
Q: What are the benefits of the merger for Cision and Brandwatch?
A: The merger will allow Cision to expand its offerings and reach new heights in the communications and marketing industry, and will enable Brandwatch to expand its reach and customer base.
Q: What can we expect from this merger in the future?
A: The merger is expected to bring exciting developments and innovations in the near future, as Cision and Brandwatch combine their strengths to offer a more comprehensive suite of tools to customers.
